Real-Time Crowd Density Monitoring at Festivals, Traditional Markets, and Event Venues
Solutions
Lookout™
Industry
Buildings·Commercial·Public Facilities
Applicatios
Crowd & Queue Analytics
Analyze visitors’ movement rather than their faces
to prove the value of commercial spaces with data.
Target Customers
• Operators of shopping malls, department stores, traditional markets, and large commercial facilities
• Asset management companies for office buildings and mixed-use facilities
• Local governments and public facility operators
• Commercial district analysis, advertising, leasing, and space planning businesses
Challenges
• Entry counts are available, but where visitors pass and how long they stay inside the facility cannot be determined
• Failure to respond in time to sudden crowding and queues in specific areas degrades the visitor experience
• Lack of objective foot traffic data to support store layout, ad placement, and leasing strategy makes it difficult to prove space value
Existing Limitations
• Manual surveys provide only partial data for specific time slots, making it difficult to explain overall visit patterns
• Sales and payment data show only purchase outcomes and cannot reveal visitors’ movement and non-purchasing behavior
• CCTV-based analysis must account for occlusion in crowded conditions and privacy issues
• Simple entry counters make it difficult to determine movement and dwell time by floor and zone
Solution Approach
• Detect visitors as de-identified objects at entrances and main walkways and analyze their movement trajectories
• Measure visitor count, movement volume, dwell time, congestion, and queues per zone in real time
• Cumulatively analyze movement between floors and zones and foot traffic changes by time of day and day of week
• Visualize movement and dwell data as heatmaps and dashboards
• Alert facility operators when congestion exceeds configured thresholds
Expected Benefits
• Optimize the placement of stores and amenities and major circulation routes
• Rapidly deploy facility management and guidance staff to congested areas
• Support ad placement and leasing decisions based on visitor data
• Create a safe and comfortable facility environment
• Satisfy both privacy protection and commercial district analysis
